Website Navigation

You can have the best product / service in the world; but if your website doesn’t provide intuitive navigation, offer an easy-to-use process for ordering and fulfilment and maintain high standards of quality control, you will never achieve consistent customer satisfaction.

A simple, easy-to-understand navigational design ensures your customers quick and effortless travel though pages of your website. Your customers should never be more than tree clicks away from what they want to find. Without fast, intuitive and simple navigation capabilities, your customers will not take time and effort to navigate your website, regardless of how good your content, products and / or services might be.

Design your home page to allow customers access to all areas of your website. Consider of using graphics like link select cursor to indicate a link zone. Do not forget to include targeted text links (text that you can click on and be transported to a specific section in the website), especially in pages that are long or divided into topics or resources. Targeted links allow the customer to easily find whatever they may be looking for.

Structure your website’s design to support future growth. But when designing for the future complexity, always keep the customer’s needs in the forefront.

Don’t make the mistake of asking your customer to remember a certain product ID or code when it comes to filling out the order form.

Avoid orphan pages – pages that although there is a link leading to the page, the page offers no link to leave the page. Such pages give a potential customer a choice that might lead out of your website, because to continue their search they must either click the back button of their browser or close the page and go elsewhere. Always consider all possible navigational paths a visitor might take and then ensure that there is a series of relevant links available on each page providing your potential customer with some very good reasons to stay in your website.

For professional advise and quote, please visit Website on Demand .